What role does advertising play?
Since the selling price of the book usually doesn’t cover all printing and operating costs, advertising and fund-raising are useful ways to make up the difference. The key is organization and attention to detail — how much to charge, who will buy, who will sell, when to sell. For some yearbook advertisers, the ad is an excellent way to reach their primary audience– teenagers. These advertisers include: dentists, orthodontists, music stores, clothing stores, car dealers, fast food restaurants and any other teen-oriented businesses. Other businesses recognize the benefit and importance of community/school support and proudly advertise for the PR benefit.
