What role do values have in the development of leadership teams?
The role of values in organizations is changing. The simplest way to understand it is with my notion of Values 2.0. Values 2.0 is analogous to Web 2.0. Web 1.0 is websites that function as online brochures distributing relavent information about a business. Web 2.0 is websites that are focused on the interaction between people, between businesses and their customers. All the popular social networking sites are Web 2.0. Values in a Values 1.0 perspective are ideas that are meaningful, but serve a more symbolic purpose. They are like the icons on your computer desktop. They are a reference point to some meaning that has value. The are Iconic because they can serve a branding function to point to a characteristic that the business would like its audience to identify. The problem with Values 1.0 is that they are largely irrelevant to the functioning of the business. Values 2.0, like Web 2.0, function in an interactive environment. They are not simply ideas posted on the wall or website for
