What role do the fruit juices play in the Formulation?
The fruit juices serve as carrier agents for the botanicals. They are also present to make the overall combination palatable. The product contains seven juices, of which no single juice makes up a significant portion of the juice blend. In other words, there is a distribution among the pear, pomegranate, grape, raspberry, cranberry and lime, rather than just being primarily one juice. The question of how to make the product taste good was one of the most challenging parts of the formulation process. We wanted to use juices such as pomegranate because they’re traditionally used with amalaki and turmeric in formulations to help balance pH and also create a “sweet vipaka” (post digestive affect), thus offsetting certain acid-forming qualities of the botanicals. Pear and grape also have this affect but to a lesser degree. They are used primarily to add sweetness to the taste profile.
