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What role do standards play in todays hyper competitive, and fast-changing marketplace?

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What role do standards play in todays hyper competitive, and fast-changing marketplace?

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Common specifications are essential. This competition, which is a great force toward innovation, would not be happening if it were not building on a base of HTTP, URL and HTML standards. These forces are strong. They are the forces which, by their threat to tear the web apart into fragmented incompatible pieces, force companies toward common specifications.

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