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What role do ideas play in successful marketing and advertising?

April 26, 2017Advertising ideas Marketing play successful

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What role do ideas play in successful marketing and advertising?

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Ideas are the oil that keep the machinery running. Research, statistics, and trends play key roles, but without the constant flow of ideas, and their ability to string together disparate parts to make a new whole, communication would cease. A person has never been inspired by a statistic, only the ideas that flow from it.