What role did Betty Ford and her daughter Susan Ford Bales play in NBCAM?
Former First Lady Betty Ford, a breast cancer survivor and one of the first public figures to speak out about the disease, joined her daughter Susan Ford Bales in a televised emotional appeal to call attention to the importance of screening. Soon after, other public figures, industry executives, community leaders, members of the media, nonprofit organizations, and many individual women further galvanized national public interest.