What role can Roland Berger play in enhancing trade, cooperation and technology exchange between Germany and China?
I would say it goes both ways. We are supporting Chinese corporations and institutions in getting to know Germany better. What I was saying regarding the German view of China also applies the other way around. China needs to know more about Germany, the diversity of European culture and the threats that many people see when Chinese companies move to Europe. Five or ten years ago the strategic question for many European corporations was “how to go to China”. But the real strategic question is also “how to compete when China comes to Europe”. Of course some politicians are threatened by the idea that China is investing great amounts of money in Germany and is trying to take over the country. That is not true. Trade and investment goes in both directions, and we can bring more knowledge about Germany and Europe to China and the other way around. We can bring people together to create a common understanding of culture, business needs and opportunities, and support companies in tackling the
