What resources must the publisher provide during implementation and after launch of either BBD program?
After the kickoff meeting, we will require a point person to own the product launch, and operations and IT people who can help with web access, email, and queuing up advertisers. The marketing team should also provide resources to help refine our standard process of targeting consumers and advertisers. Also, the sales team will need to build two to three weeks of inventory before launch. On an ongoing basis, you will need one person to monitor the daily deals and your sales team to continually search for new advertisers.
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