What research has been conducted to prove that the New Look of School Milk works?
• The model that became the New Look of School Milk was assessed in the 2001-02 School Milk Pilot Test.6 The results of the pilot were: • Student milk consumption increased up to 37%. • Milk sales increased 18% • More students were attracted to the meal line, with lunch participation in secondary schools increasing 5% • Responses to a survey with moms on their children’s nutrition and Milk’s Role in Nutrition (2007)7 indicated that: • Almost all the moms (97%) agree that nutrition impacts children’s academic performance and overall success in school. • Three in four moms (75%) are more likely to pay an extra 5-10 cents per container for their children’s school to offer healthy beverage choices in appealing packaging. • Recycling plastic milk containers or paper milk cartons by a child’s school is important to 87% of moms (only a limited number of facilities are capable of handling coated milk cartons). • Results from a 2005 School Milk Package Preference Test8 conducted with school-age
