What Really Makes the Web Click For Stallions?
by Andrea Laycock Mattson I’d like to talk a little about stallion promotion and how advertising and the things you do as a stallion owner work hand in hand to create synergy. Making the most out of this “partnership” can make a real difference in your business. Bottom line, what are your needs and goals as a stallion owner? I’m a stallion owner, too, and it really boils down to this: I want qualified breeders to beat a path to my barn. If I can get my advertising in front of breeders looking for my kind of stallion, I have a real opportunity looking me in the face. How I handle that opportunity is up to me, but my advertising must put targeted prospects directly on my ad. Not just people wandering by … but motivated breeders following a clear path straight to my stallion. When planning your advertising, it is very important to know who your potential customer is. Your stallion is not all things to all people. All people are not qualified buyers. You need to target the ones who WANT
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- What Really Makes the Web Click For Stallions?
