What reality series had its season premiere recently on the Lifetime channel?
Lifetime Television sews up the summer with the highly anticipated Emmy®-nominated and Peabody® Award-winning hit series Project Runway, premiering on Thursday, August 20, at 10PM ET/PT. Produced by The Weinstein Company and Bunim-Murray Productions, host Heidi Klum, mentor Tim Gunn and judges Michael Kors (leading fashion designer) and Nina Garcia (Fashion Director of Marie Claire Magazine), will guide sixteen new contestants as they show off their design skills to see who makes the cut for Fashion Week. Filmed in Los Angeles and New York, Project Runway also features influential guest judges from the worlds of fashion, music, film and television. “I am a huge fan of Project Runway and could not be happier that Season Six will be premiering on Lifetime, the #1 network for women,” said Andrea Wong, President and CEO, Lifetime Networks. “The talent in this all-new season is nothing short of amazing, and I can’t wait for all of the fans to see the incredible work of these brilliant desig
Almost 16 months after Lifetime Television struck a deal to snag the fashion reality hit “Project Runway” from Bravo the show will finally debut in its new home tonight. A lot is riding on this for Lifetime, which needs “Project Runway” and its stars Tim Gunn and Heidi Klum to bring in a big young audience for its investment to pay off. According to Nielsen Media Research, Lifetime’s prime-time audience has fallen in the last six years from an average of 1.7 million viewers in 2004 to 1.2 million this year, a drop of almost 30%. Among women ages 18 to 49 during the same period, the drop is 33% and for women ages 25 to 54 Lifetime is down 37%. While the network has had some recent successes with “Drop Dead Diva” and the drama “Army Wives,” its median age is still hovering around 50. So can one show heading into its sixth season turn everything around? Probably not, but it’s a start. During its last two seasons on Bravo, “Project Runway” has drawn more viewers than Lifetime’s prime-time
