What question types can be asked with the Perception Analyzer?
The most commonly used question types are: • Discrete choice • Intensity scale (i.e. 0-10, 0-100, 1-5, etc.) • Trade-off • Moment-to-Moment With Moment-to-Moment, respondents and audience members communicate second-by-second feedback to continuous stimuli such as TV shows, TV ads, speeches, debates, presentations, legal proceedings, etc. The data can be superimposed over the stimuli to display synchronized results on what people like and don’t like.
