What qualities make for a successful farmers market vendor?
As a successful farmers’ market vendor, you should enjoy interacting with people and have good marketing skills. Know your product, its uses, and 2 or 3 easy ways to prepare it. Be accessible to your customers – if you can’t answer a question on the spot, offer to look it up and get them the information later. Find out what their needs and preferences are, like small cucumbers for pickling, and meet those needs whenever you can. Be able to tell your customers about your farm and farming practices, and possibly have a brochure describing your farm available for them. Get to know your customers by their first names. Be friendly – always having a smile for your customers is very important! What draws customers to a farmers’ market display? Customers are attracted to colors, textures, and aromas. Natural containers, like wood or wicker baskets, are more appealing than plastic containers. Stack your produce high to give the appearance of an abundant crop. Leave the tops on carrots, beets, a
