What qualifies as a USC Trademark?
The university owns its name and any and all symbols, or combinations of symbols, that are associated with the University of Southern California. Designs which use university names and marks in artwork and graphics qualify as trademarks as well. • What kind of products may be licensed? Most products will be considered for licensing; however, the university reserves the right to decline to license any item. All products are reviewed once every month by a panel of individuals from marketing departments throughout the university. All products must be licensed by the university prior to any sales and marketing efforts. • How does a manufacturer obtain a license? Here is a brief summary of the licensing process and major licensing requirements: • Fill out a licensing proposal form and send it to USC Trademarks and Licensing Services with a product sample and price sheet. • If the application is approved, a license agreement will be sent for your review and signature. The license agreement e
