What qualifies as a Lucky Napkin idea?
Ideas come in all shapes and sizes, but great ideas can change the way people think. To be frank, most ideas are not great, they are moderately good at best. To qualify as a Lucky Napkin, your idea should meet 3 qualifications; It should be profitable, protect-able and scalable, meaning you should be able to make solid margins selling it, you should be able to legally shield yourself from rabid competitors and it should be in a market that will allow it to grow. For example, if your idea is to sell your own home grown plants at local farmers markets with a cute logo your children drew in art class on the carton, we wish you the best of luck in your small business, but it’s not a Lucky Napkin. However if through your years of farming experience you’ve developed a measurable proprietary fertilization method that can stimulate organic growth in all weather conditions and your preliminary research has shown it is patentable and unique to the market, than we would say, lets get to work.
