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What Qualifications Must an Online Advertisement Follow in Order to Meet Federal Trade Commission (FTC) Standards?

April 26, 2017advertisement Follow FTC online qualifications Standards

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What Qualifications Must an Online Advertisement Follow in Order to Meet Federal Trade Commission (FTC) Standards?

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To avoid being false advertising, an online advertisement (on a website, through e-mail, or multimedia) must: • Be truthful • Not be misleading • Not be unfair In addition, an advertiser must have sufficient evidence to back up any claims made in the advertisement.