What qualifications does Baskin-Robbins seek in its prospective franchisees?
• You must be in touch with your ice cream side • You must understand the power of working on your business and not just in your business • The passion, desire and resources to be awarded and selected to be a franchisee; • A passion for and dedication to operations excellence; • The ability to create and manage a team that effectively recruits, trains, retains, and motivates people; • A strong desire to build incremental income through constructing and operating your franchise through our Small Business Small Network (SbSn) model; • The ability to deliver a superlative customer experience while maintaining a dedication to Baskin-Robbins’ core values of Honesty, Transparency, Humility, Integrity, Respect, Fairness, and Responsibility, and ideally; • An understanding of the local “culture” and strong ties to the community.
