What qualifications does a person need, and how can one go about looking for a job in licensing?
While licensing has been around for a very long time in one form or another, it was not until the last twenty years or so that it has become recognized as a bona fide marketing tool. You are wise in thinking about a career in the business. It is an exciting, challenging, and ever changing business that needs bright, creative people. What is your background? Are you a salesperson, a marketing manager, an artist/graphic designer, an attorney, or what? The licensing business is like any other business and people with all kinds of backgrounds are needed. So regardless of your training, there is probably a job somewhere out there for you. Investigate the business thoroughly so that you can be somewhat knowledgeable and prepared for interviews. I would start my job search by obtaining licensing business directories from EPM (212) 941-0099, or LIMA (Licensing Industry Merchandisers Association) (212) 244-1962. In those directories, almost all companies in the licensing business are listed. Th
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