What prompted the Integrated Image Initiative and what does IU hope to accomplish?
The Integrated Image Initiative grew out of concerns expressed by the IU Board of Trustees and former IU President Myles Brand that IU was not communicating its mission with one voice. During the summer of 2002, consultants audited IUs brand identity and found that IUs image is being compromised by the use of a wide variety of unrelated marks and messages. The goal of the Integrated Image Program is to bring cohesion to the messages and visual identity of all the campuses and units under the IU umbrella, while maintaining the distinctive character of each campus or unit. Why does this effort matter? However we describe a brandas something that exists in the collective mind of the consumer, as an organizations personality or as a promise to customerswe can generally agree it can be a valuable asset. One aspect of an organizations brand is its visual identity. To achieve brand recognition, IU must have a distinct, consistent and memorable identity in place. Over time this will translate
