What prompted Rutgers to undertake the Comprehensive Communications Program?
In 2004, the Constituency Research Project, a report commissioned by the university, assessed how Rutgers is perceived by its many stakeholders. The Constituency Research Project showed that Rutgers has a familiar but vague and undifferentiated image in New Jersey, and that Rutgers is “top-of-mind” and considered to be of high quality with a good reputation, but is not seen as the premier public university in New Jersey. The report strongly recommended that the university undertake an improved and targeted communications program. The Constituency Research Report is available at http://www.president.rutgers.edu/pdf/constituency_research.pdf.
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