What products or concepts are most likely to succeed in an airport?
Retail concepts that are easily understood by shoppers and fill a niche for the traveling public tend to perform better than others in an airport setting. A wide range of products have successful track records, including but not limited to: • Souvenirs, gifts and unique keepsakes • Forgotten or replacement items (bath & body, health, electronics, small leather goods, eyewear, seasonal, weather items, etc.) • Items that are easy to carry • Items to help pass the time (games, books, toys, puzzles, audio/visual, etc.) • Unique products • Seasonal items and “hot” trendy products Concepts or products that achieve the strongest sales traditionally complement the existing merchandising mix and fit the demographic profile of the travelers and visitors in that particular area of the airport. For example, international travelers taking off from Terminal X may represent a drastically different demographic than the value flier in Terminal Z.
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