What products did TCBY add to the menu?
We just rolled out through the entire system this summer our new line of Beriyo smoothies. The reason why a consumer would come to TCBY is because it’s the only smoothie that you can get that’s made with real fruit combined with TCBY’s premium frozen yogurt, which delivers to consumers all of the health benefits of TCBY frozen yogurt: the seven live, active cultures and the low-fat aspect as well. So we’re going to double our smoothie line in 2008. We’re going to go from 10 smoothies to 20 and also continue to expand our soft-serve line as well in 2008. Yogurt-based smoothies are really a place we’re trying to focus on in part to increase and expand the dayparts of our store. Historically a TCBY would open up at 11 o’clock, and you’d get a little bit of traffic after lunch and then from 3 in the afternoon until 10 or 11 at night, that’s where your primary traffic would be in a TCBY. So by focusing on yogurt-based smoothies, we’re trying to expand our daypart and develop more of a morni
