What problems do white paper writers encounter?
Among other problems, white paper writers often report difficulties with: • Time management • Lack of clear feedback • Changes in direction • Getting approvals. And an inexperienced designer can destroy the readability of an otherwise strong white paper. Successful white paper writers sooner or later devise ways to deal with these issues. The most effective strategy is to head off these problems before they happen, by planning and managing a white paper to yield the best possible results. Here are three quick tips: 1. Round up approvals from all stakeholders early on. 2. Submit short deliverables for discussion, like a creative brief or a one-page outline, before you start writing a 10-page document. 3. Get your client or company to make a tangible commitment to completing a white paper. For example, freelance writers can get a partial payment in advance; in-house writers can get an okay to forego other duties writing the document. 4. Work closely with the designer and make sure they u
