What principles do Hereford Prime Direct run their business by?
Integrated Farm Management (IFM) is the term used to describe the principles under which the farm is run, and it is for this reason that we have become members of L.E.A.F (Linking Environment And Farming) IFM principles include: – A commitment to good husbandry and animal welfare – Efficient soil management and appropriate cultivation techniques – The use of crop rotations – Minimum reliance on chemicals and fertilisers – Careful choice of seed varieties – Maintenance of the landscape and rural communities – Enhancement of wildlife habitats Return to top of page Q: Why is the meat frozen? At Hereford Prime Direct we believe that freezing is the best way to seal in the freshness and tenderness of the beef. We use a technique called Blast Freezing, which unlike traditional freezing techniques has the following benefits: ” The meat is cooled very quickly, thus the meat is in the danger temperature zone for a shorter period of time. This improves hygiene and food safety. ” Colour, texture,
