What precautions for data protection/confidentiality have been taken?
Ipsos MORI, the administrators of the survey, strictly adheres to the Market Research Society Code of Conduct and the Data Protection Act, and uses all personal information in a responsible and secure manner. Stringent measures have been taken to ensure personal data is securely stored and seen only by the personnel directly involved in the project. Once the survey is completed, Ipsos MORI will destroy all such data securely.
