What postcard messages work best for a wide market (move up, downsizing and general real estate interest)?
The best messages are specific to a narrow audience. You can certainly create a strong message that appeals to a wide audience (like general real estate interest). But in marketing, the more you can narrow your audience down, the better the message you’ll be able to create. When you deliver a very specific message to a very specific audience, your real estate postcard’s relevance will skyrocket. When that happens, your response rates will usually go up as well. For example, if you want to reach apartment dwellers thinking of buying their first home, talk to them as apartment dwellers thinking of buying their first home-not just as buyers…
