What portion of your time is dedicated to traditional sports versus boardsports at Oakley?
Action sports still probably gets half of my time. Because we do live in Southern California, it does play a very vital role. Pat talked about it before, but even the sports performance athletes love the fact that Oakley is so deeply entrenched in the action sports world and it brings that cool culture of what Oakley is really all about. We do a lot of things different at Oakley and I think that’s what really separates us. So we want to be able to tell both sides of it, and in the end I would say boardsports is still a major part of our time. It’s also the one area that we’re still growing. Obviously sports performance still needs to get a lot of attention but it’s always going to be there in a sense so you just have to feed it at the right time. What was your background before becoming a part of the Oakley team? I’ve been at Oakley for just under three years. When I initially came on, I came on as a journalist. Pat and I talked about what the evolution of my position would be. My firs
