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What point-of-sale items can manufacturers, importers and distributors furnish to retailers?

April 26, 2017distributors furnish importers items manufacturers point-of-sale retailers

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What point-of-sale items can manufacturers, importers and distributors furnish to retailers?

1 Answer

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Brand advertisement: Brand signs and point-of-sale material cannot have value to the retailer except as brand advertisement. The brand signs and point-of-sale material are the property and responsibility of the manufacturer, importer or distributor.