What plans – immediate and long term – does Tourism Australia have?
Our focus in 2009, from the consumer perspective, will be on generating awareness about Australia as a destination, engaging consumers through innovative campaigns and working towards having more Indians travel to Australia. For the trade development, we are looking at strengthening our Aussie Specialist Programme that is aimed at providing good destination and product training to travel agents. Our long term strategy for the India market has been to constantly innovate and provide visitors with the most unique and novel experiences. As a travel industry professional what is your ambition? Where would you like to see yourself ten years from now? My ambition is to see tourism to India in all its glory. I believe India has so much to offer as a tourism destination but seriously lacks the marketing know how to promote itself internationally. There are so many opportunities that are yet unexplored. The sector can be developed not only to earn foreign exchange but to take tourism to the gra
