What plans are there to promote Al Sura and the White Attire Affair in the immediate future?
For the immediate future we have a three step plan of action in terms of promoting Al Sura and the White Attire Affair: Online – We are planning an aggressive online blitz promoting the White Attire Affair. This is includes online magazine interviews, webcasting/viral video interviews, social network marketing (MySpace, Facebook, YouTube), mass email distribution, and intense blog mentions with friends, allies and supporters The Initial Launch (Oct. 11), Call to Service (Oct. 25) along with at least 3 additionally scheduled dinner party events in the month of November and early December focused on introducing Al Sura and the White Attire Affair are being planned. Media – Pitching to local publications along for news content stories along with a regional publications. This would cover all areas of niche and mainstream media with similar but slightly different messages depending upon the audience.