What piece of copy was the most fun to write?
One of many? Writing famous baseball players’ trading cards was a special moment, because it sparked some synapses I hadn’t used since I was 12. The job was to introduce a new line of activewear. For the sales presentation kit, we made a custom pack of cards (with gum, of course) and an autographed ball. I wrote a comprehensive book with marketing strategy, merchandising recommendations, local promotion ideas, publicity suggestions, co-op ad samples, product photos, the works. The client quickly sold a well-known national retailer. The kit also served as a combination flip-chart/leave-behind that talked to regional and local retailers. Everything fell right into place.
