What personally identifiable and non-personal information does Sports Fans Coalition collect and how is it used?
To make your experience more convenient, we gather information from you. We collect personally identifiable information (“personal information”) from visitors when they register to join an email alert list. This personal information includes: your email and your zip, and optionally your name. The personal information we collect is always voluntarily submitted by you. This information is used by Sports Fans Coalition to communicate with you in the future (if you have given your permission for such contact). We keep confidential all personal information entered during registration. We also may collect non-personal information. Specifically, we may monitor and track information such as visitor usage patterns of our web site and email engagement such as open rates and click-throughs. We compile this information into a statistical aggregate, which we use for internal purposes including improving our web service, member communications and our client service. Email removals, member profile re
