What percentage will be working in-house and what percentage will be in consultancies?
To ensure we deliver as much relevant best practice content to those working in the public affairs, external affairs and corporate communications frontline, the split will be approximately as follows: In-house corporate: 60%; Consultancies (PA, PR, management, legal practice) 30%; In-house government/NGO/trade bodies: 10%; Other (media, academia, elected representatives etc): 5%