What percentage/ share of the toy market does Hasbro Inc own?
The number one toymaker is Mattel with 2006 sales of $5,650,160,000. its market share is 16%. Number two is Hasbro with 2006 sales of $3,151,500,000. Its market share is 11%. After these two the market share goes in to single digits like Lego and Bandai at 4% each. LeapFrog at 3% and numerous competitors at 1% or below.