What percentage of the donations are given to the Prostate Cancer Foundation and LIVESTRONG?
Movember ran its third campaign in the US in 2009, raising $3.2 million, an increase of $2.1 million or 204% over the prior year. This is a terrific effort by our passionate Mo Bros, Mo Sistas and donors at a time when economic conditions are tough and every dollar counts. The economic environment was perhaps partly reflected in the average raised per registrant, which dropped from $151 in 2008 to $112 in 2009. We invested in extra staff and resources during the course of 2009. This increased our cost base, but at the same time it enabled us to grow and create a platform for even greater future increases. Of the funds raised, we are pleased to announce that 80% went to our two primary program objectives: • Generating awareness and educating men on the health issues they face – 18% • Funding for our beneficiary partners so that they can extend the work they are doing to improve the state of men’s health – 62% 10% was spent on Administration costs, 8% on Fundraising costs and 2% was reta
