What percentage of content is produced in-house vs. sourced from other providers?
Ferrer: In a very real sense, almost all of the AOL Latino content is produced in-house as a final step prior to publishing. We are not satisfied with simply re-circulating the raw content. The AOL Latino programming team is dedicated to improving on the raw content for the benefit of our users by first and foremost enhancing it with elements that will inspire users to engage with the community and content. These can include relevant image/audio/video features, links to related stories, archived & historical content, ability to comment and vote, ability to share the content on social networking and bookmarking sites, and so forth. How many journalists do you have in-house? Ferrer: We contract with a few freelance journalists and have fewer still in-house. On occasion, the latter will draft articles and such, but the role of our editorial team, our programming team, is to set the stage for the community to interact with the content and each other. The AOL Latino guiding principle is to
