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What percent of the brands marketing spends are on BTL activities? What formats and activities does this include?

April 26, 2017activities brand btl formats Marketing percent spends

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What percent of the brands marketing spends are on BTL activities? What formats and activities does this include?

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Besides associating with football and other sports platforms, we do a lot of pub promotions as a part of the BTL activities. Our objective is to get the product sampled. We have promoters giving out samples and merchandize at popular night clubs throughout the country. We also organize the screening of the English Premier League in popular joints for fans, and promote our product through these.