What percent of GoodTrees search revenues are sent to the charities?
12.5%. As a frame of reference, social enterprises like ours typically give less than 10% of revenues to charity. Examples of other social entrepreneurial companies like ours include Newman’s Own (10% of revenues to charity), Ben & Jerry’s (2%), Timberland (2%), Working Assets (2%), the Body Shop (5%). Our competitors — Yahoo, MSN, and Ask — pass on 0% of their revenues to charity. Some small websites send 50% or even 100% of their search revenue to charity, but we haven’t seen those sites make a really big impact and don’t believe they will. We’re trying a different model, one where we hope to have enough money to hire more high quality engineers to get GoodTree as good as Yahoo, MSN, iGoogle so we can attract tens of millions of people to get involved, get active, get connected, get informed, and have GoodTree make that big impact we’re looking to have. Please join us in this effort.
