What parties in the equation get the raw information about subscribers activity?
The service works on the basis of a closed system which only includes the ISP and Phorm. No browsing or interest data leaves the ISP network and no personal user information is stored by Phorm’s technology or shared with any party, including the ISP. Further, no browsing or interest data is passed by Phorm to advertisers or any other party. As the system works on unidentifiable data the service can’t know who you are or where you’ve browsed. Plus users choose – they can switch the system off or on at any time.