What Pakistani marketers need to be competitive?
The fading shadows of this century blossoms the dawn of a new millennium. A Millennium, which brings with it, new hopes, fervor, enthusiasm, opportunities and challenges. At Micro level, companies and individuals will strive to compete and avail new opportunities, explore new ideas and new products. The stage is set to break the shackles of certainty, and achieve the unachievable. The Macro front may witness countries performing to the best of their abilities and available resources. Performances instilled with creative instincts, professional enthusiasm, technological support and expertise, keen observation and adaptation. To top it all, these performances will be based upon a vision, a strong and clear-cut, vision. In the midst of such performances, in the globally competitive arena, Pakistan faces strong challenges. It has all that it needs to compete in this competitive environment. All it needs now, is someone who can use its resources with wisdom, devotion and determination. Some
