What other types of search engine marketing exist?
A. The two other types of search engine marketing that can have an impact on your site traffic are keyword sponsorship and pay-per-click advertising. Targeted keyword sponsorship allows a business to buy an important keyword or keyword phrase. Every time someone searches for that word or phrase, the sponsors listing appears as a highlighted text link at the top of the Search Engine Results Page (SERP). This type of marketing is very expensive thousands of dollars a month for the most popular phrases because you pay to be listed whether or not your listing is clicked. Pay-per-click advertising is a less-expensive means of selectively targeting an audience, but it requires bidding in an open auction to secure the top listings, which appear as highlight textboxes on the right side of a search results page. Pay-per-click advertising is cost-effective because you only pay when someone clicks on your ad to view your website and you can set monthly expenditure maximums to fit your budget duri
