What other issues, aside from sustainable sourcing of timber and other materials, will the SFC address?
SI: The SFC is concerned with addressing all aspects of sustainability. That is: all that creates a healthy balance between environmental conservation, economic development, and social equity. GC: The biggest hurdle we face today preventing us from having sustainable practices in our industry, in my opinion, is that the majority of consumers do not know there is a choice, and even the ones that do know about certification, do not have a wide choice of good, fashionable products to buy. The important work, therefore, is to raise awareness among manufacturers, retailers and and, most importantly, the end consumer. Therefore, the other big issue that SFC will be focusing a lot of it’s resources on will be in awareness raising throughout our industry TH: You have been very adamant that the SFC must tackle issues of social equity and justice, as well as purely environmental issues. What is the thinking behind this? SI: We are concerned about an effective balance. I think it is being effecti
