What other issues are affecting the bottled water market currently or may become important in the future?
Hidell: The future of bottled water remains strong in terms of continuing volume growth. It is one of the most efficient means to get safe, healthy drinking water to all consumers. Little water is wasted in the process and by the consumer during the act of consumption. In addition, in many areas, it is the only source of safe water. So, as we bear witness to the shift in global populations from agrarian societies and regions to urban centers for job opportunities, I expect we will see the importance of packaged water remain very dominant.
