What other brands are in the Scool Fashion presentation besides Roxy?
YouTube is littered with thousands of “contest-driven” videos and channels that have not been updated in many months, and in some cases, many years. Brands that let their channels lapse and fade away into the wasteland of untidy and untended pages lack a clear understanding of how to use YouTube as a social media vehicle. I have also specifically excluded some very large brands from this post that have created one or more viral “one-hit wonders” but continue to use their branded YouTube channel to only post their television commercials online. These global brands tend to generate buzz for their one “viral” video but these efforts prove to be largely campaign-centric and media supported. Many of these brands still neglect to publish content on an ongoing basis. Additionally, I have not included brands on this list that professionally create content as their primary product or service (i.e. newspapers, magazines, TV shows, Internet TV, entertainment companies, music industry, movies).
