What on earth does Hits, Visits, Page Views, sessions mean?
Hits – A hit is one download of one file from your web site. So, if your home page is comprised of three images, a style sheet and the page itself, then every time a browser downloads that page, four hits are recorded. On some sites, a single page download can account for dozens of hits – while it may sound impressive to say ‘my site got 10,000 hits this month’, it’s deceptive. Hits are a good measure of overall server usage, but they don’t tell you much about site traffic. Sessions – A session is one browser visiting your site, one time. So, if I come to your site 10 times in one day, that counts for 10 sessions. This is a better measure of traffic than a hit, clearly, but there’s a problem that I can illustrate with this example: If everyone in your office has your site set as their home page, then every time they start their browser, they generate a new session on your server. Think about it – that means that 5 or 6 people can generate a lot of sessions, which doesn’t necessarily gi
