What obligations does the participating business have?
If the business agrees to participate, at a minimum, they must receive and agree to the ‘Letter to Businesses’, given to students in their guide and included with your Academic Guide. Ideally, the business will take an active interest in the campaign, such as explaining what they do, their online marketing objectives, and providing feedback on the proposed campaign strategy, interim campaign results and campaign changes. You may want to invite the businesses to any class presentations of the proposed ‘Pre-Campaign Strategy’ and final ‘Post-Campaign Summary’.
