What objectives does El Latino San Diego have in the realm of national advertising (ROP and FSI)?
M.C.: “We have a powerful story to tell national advertisers about San Diego and El Latino. Not only because the market could be ranked as a top 5 market when including Tijuana, but San Diego is a highly developed and affluent Hispanic community. Additionally, we will be making some product improvements in print and online for 2010. One of the key improvements will be our redesign. Starting in January, El Latino will come out with a new 6 column redesigned tab format. The product will have enhanced feature for both readers and advertisers. Our objective is to deliver greater value to our advertising partners.” P: Some Hispanic newspapers set their online revenue share in % of overall revenues as high as 30%, how high is this for El Latino. And what is El Latino’s digital strategy? M.C.: “Early next year, El Latino will be launching a new online product. If we are able to attract the viewers to our online and mobile products, we believe we can grow our online revenue by double digits in
