What novelty item involving chocolate is being tested by Baskin Robbins?
From Latin Flavors to Candy Bars, Ice Cream Sector Bulging at Seams Summertime, and the living is easy. Fish are jumping, and new ice cream product introductions are nigh on impossible to cut into over-crowded freezer cases. But retailers are somehow finding space for niche offerings with potential to scoop out a share of the $9.4 billion market for ice cream and related frozen desserts in the USA. The latest entrants in the hot superpremium competition are pint-size Latin flavors from Goya Foods of Secaucus, N.J. North America’s leading Hispanic products company has inked a 30-year licensing deal with Frozen Desserts Resources, Inc., Westport, Conn., to manufacture, market and distribute a line under the Goya Helado Classico label. Six flavors (coconut, banana chip, mango n’vanilla, butter pecan, vanilla and strawberry) have been shipped to supermarket chains and mom and pop stores in the Northeast. Suggested retail price is $1.99. The $1.4 billion frozen novelty segment, which saw sa
