What next for the wheels and tyre industry?
The past decade has not been an easy one for the wheel and tyre industry. Having battled rising prices and reduced availability of steel, rubber and iron, as well as the added costs of meeting new environmental standards, the industry now has to deal with the global financial crisis. For some, this means forging closer ties to their OEMs and developing a more comprehensive idea of their needs and expectations. Mindermann says manufacturers have to respond to the needs of the market. “We have worked closely with OEMs and dealers to understand what products they require and why they need them, and acting exactly in accord with demands”. For others, it means strategic alliances or expansion. Watts Tyre group recently acquired German-based tyre and services business Profix GmbH in a bid to improve services and distribution across northern Germany. Meanwhile, Continental and Gumasol have announced a strategic alliance to produce the Gumasol Softy tyre at Continental’s Sri Lankan facility. O
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