What Next-Filtered Cigarettes?
Filtered cigarettes did not appear until the 50’s. Though initially looked down upon as being for those with weaker constitutions, (In today’s vernacular – Wusses!), they were very soon an overwhelming success. In only a few years, while some continued to prefer RYO cigarettes, and many still smoked packaged unfiltered brands, most people who smoked, smoked filtered brand-name manufactured cigarettes. Filters really are the key to the mass appeal in the new wave of RYO smoking. Few would disagree that unfiltered tobacco smoke tends to be harsh. It was 1970 and the world of RYO cigarettes was about to get a real look at the future . . . (to top of next column . .
